Great thread, thanks, A@G.
The most hurtful shunning is from those in my family I still care about. I won't pretend it's not painful.
The way I handle it, as others have mentioned, is by turning it around and freely talking about it -- after all, I've done nothing to be ashamed of.
Most people have tended to think of JWs as harmless eccentics, but are shocked and find it almost unbelievable that they can be so cruel and heartless. When they then hear about child abuse, blood, etc, they begin to understand why JWs are such a dangerous cult. I strongly believe it's the most powerful anti-witness we can give.
Ironically, of all my old JW 'friends,' those in Brooklyn are among the ones who still keep in touch most regularly ...